Search Engine Optimization

Search engine optimization is more commonly known as SEO. It is the active practice of optimizing a web site through the implementation of on page (internal) and off page (external) seo techniques in order to improve the volume or quality of traffic the site receives from search engines.

The majority of web traffic is driven by the big three major commercial search engines – Google, Bing (MSN), and Yahoo!. It is extremely important that the sites databases can be crawled and found through the search process. Search engines continue to be the primary method in which to find a site. This is true for all sites whether it be for services, content, information or products.

Keywords and search phrases or queries, are extremely important and therefore need to be tailored specifically to your site. Research has proven that search engine traffic can make or break a websites success. Targeted visitors can drive traffic specific to your needs, providing the desired income and or exposure. The two basic methods of applying SEO is taking the time to learn SEO or financially investing in SEO services. Either way, the outcome can generate substansial returns on investment.


The heart of an SEO article is the keyword. Without keywords, SEO articles would just be plain old articles. Learning how to write with keywords is a very important SEO technique that will take you far.

Let’s say, for example, you have a website that promotes health. Some good keywords for a site about health would be checkup, diet, exercise, fitness, heart, etc. Now you take those keywords and you make up more keywords that people may use to search with. Taking the above example, we’ll write an article using this SEO technique with the keywords ‘heart health’. This technique involves writing a web page repeating heart health several times without it appearing conspicuous throughout the text.

Of course, if you repeat your key phrase too many times, you could be penalized for ‘keyword stuffing’, so it’s important to attain the right keyword density. If you can master this technique, you’ll rise to the top of all the major search engines as long as you promote your site properly.

Submitting Sites

Writing content for your web pages using SEO techniques isn’t enough to get you to the top of search engine lists. You must submit your sites to the various search engines so that you increase your possibility of exposure. Your optimized content should be displayed on your site and they should be keyword rich.

When visitors search for information that relates to your site’s topic, the object is to get your website to appear high in the search results so that visitors are more likely to come to your site to see what you have to offer. Then, if you’re selling something, or you’re relying on clicks, your chances of making money rise exponentially.

Article Directories

Once your sites and your content pages are up and running, you’ll want to submit a few articles about your niche topic to an article directory, or many of them, so that people can read your articles, which will then direct them back to your site. You may even find that people link your articles to their sites, which maximizes your chances of internet success even more.

This SEO technique is often used to create backlinks, or external links that point to your site. Search engines consider the number of quality back links you have pointing to your site to help them determine how important your site is compared to others within your site’s niche.

Back Links

Not everyone likes writing articles, so if you’re looking for other ways to create backlinks to your site, you might try adding a signature line to your profile in a couple of forums on the same topic as your site. Be sure the forum doesn’t have a ‘nofollow’ tag attached to it, or your backlink won’t be recognized.

You can also leave comments on blogs that will allow you to leave a link to your site. These links pointing back to your site can encourage new visitors and can also help to improve your search engine rankings.

Just when you think you know it all, there are many more SEO techniques waiting for you to learn about them. As long as you pledge to always learn about the new ways to market your websites and you research SEO techniques as often as possible, you’ll become an expert in SEO in no time.