Anyone who is interested in website building or marketing needs to learn how to write using the best SEO techniques. SEO stands for Search Engine Optimization. Essentially, the better you are at mastering SEO techniques, the more likely it is that search engines will recognize and recommend your site to others.
Learning how to use SEO involves researching some of the ways others have used these techniques to promote their websites. The return on investment for spending the time to learn SEO can be extremely rewarding. The first step is to start reading as much as you can about SEO on our site. Eventually you’ll get the idea and be able to create websites that rank high with the search engines.
Best SEO Techniques
SEO techniques can be broadley classified into two categories. One uses best practices commonly referred to as best SEO techniques which this site teaches. The other methods are not approved by the search engines. One such example would be considered spamming.
The industry also refers these methods as either white hat SEO or black Hat SEO. Best SEO Techniques only uses “white hat” methods which tend to produce results that last a long time.
White Hat SEO vs. Black Hat SEO
Search engine optimization techniques are considered white hat SEO if it abides by the seo guidelines and involves no deception. Therefore, we can state that using proper SEO techniques is the same as using white hat SEO. Generally speaking, if the content is created for users as opposed to trying to disguise or trick the algorithms then it will be considered using best SEO techniques.
Black hat SEO attempt to increase traffice and improve rankings through unacceptable practices that are not approved by the search engines. Many times these methods involve some form of deception. There are several black hat techniques used such as cloaking, hidden text and iframes. Once discovered by the search engines, black hat users may face harsh penalties and even have their listings eliminated from the databases all together.